With the World Cup fast approaching, Nike debuts a Three Minute Monster of a campaign. Footballers (in the European sense) imagine their lives as hero and goat, within seconds on the pitch. Kobe makes a guest appearance (probably because LeBron was home on his couch). This ad makes me believe in TV spots.
Besides bringing mad style to their footwear, now Puma’s lowering paper usage by 65%. That’s pretty incredible. I still prefer Adidas, but hopefully other manufacturers follow suit. More info at FuseProject.
Blog of Jeff Cenna, Art Director residing in Chicago IL. I obsess over music, design, advertising, sports, art, movies, video games, and everything else I should be too old to care about.