[ Content | View menu ]

Archive for 'Advertising'

Batman Begins Making Money

July 24, 2008

Even if you live under a rock, you know about The Dark Knight.
You know about Heath. You know he redefined the role. You know he tragically died. You know about possible Oscar nods. You know Bale is Back. He’s got a new bike. He’s got a new suit. You know people who saw advance screenings [...]

Advertising, Movies - 0 Comments

Context Over Dogma

June 24, 2008

 
The engineers at BMW take reinvention seriously.
For proof, I offer the BMW GINA, a car whose exterior is made entirely of fabric. Since nearly none of a car’s safety features involve the metal exterior, why not make the entire car leagues lighter with a replaceable skin? We may never see this in standard consumer production, [...]

Advertising, Technology, Uncategorized - 0 Comments

A Matter of Trust

June 15, 2008

Billy Joel called it decades ago.
This should be the NBA Finals’ crowning moment, matching two legendary franchises in the LA Lakers and Boston Celtics. But instead of media focused on the classic matchup stats and numbers, everyone is talking about another very different set of numbers. AdAge released an article today that a third of [...]

Advertising, Uncategorized - 0 Comments

Requisite SXSW Post

March 19, 2008

Got back from a great time in Austin Texas last week. I felt extremely lucky to be asked to go and I feel like I learned a lot. But the biggest takeaway wasn’t some Flash Processing trick or CSS div workaround. What was hammered home over and over across the sessions and simply walking the [...]

Advertising, Design, SXSW, Technology - 0 Comments

Tide Is the Real Winner

February 15, 2008

Even though it lost to a dog-and-pony show, I feel the most original Super Bowl commercial was the Tide Stain Stick spot (video). Tide created a fun website too. The concept was one of the most original of the entire event. This spot (no pun intended) gives the product some fun and personality.

Advertising, Video - 1 Comments