August 19, 2008
Old Spice continues its tounge-in-cheek Revival Of Manliness with the newly-launched Old Spice School of TV Medicine. Nice tie-in to the TV spots, featuring another recent tounge-in-cheek revival, the one and only NPH. He’s no Bruce Campbell, but it’s a fun moment.
Site created by W+K (not to be confused with amazing street artist WK Interact).
August 9, 2008
United Airlines has some spectacular new spots for the Olympic Games. The spots are meant to “capture the spirit of […] relaxing and rewarding international travel.” Rolled out initially in Chicago, SF, and DC, the internationally-sourced animation coupled with high-profile orchestra music makes for some of the most arresting commerical time we may witness during […]
July 24, 2008
Even if you live under a rock, you know about The Dark Knight.
You know about Heath. You know he redefined the role. You know he tragically died. You know about possible Oscar nods. You know Bale is Back. He’s got a new bike. He’s got a new suit. You know people who saw advance screenings […]
June 24, 2008
The engineers at BMW take reinvention seriously.
For proof, I offer the BMW GINA, a car whose exterior is made entirely of fabric. Since nearly none of a car’s safety features involve the metal exterior, why not make the entire car leagues lighter with a replaceable skin? We may never see this in standard consumer production, […]
June 15, 2008
Billy Joel called it decades ago.
This should be the NBA Finals’ crowning moment, matching two legendary franchises in the LA Lakers and Boston Celtics. But instead of media focused on the classic matchup stats and numbers, everyone is talking about another very different set of numbers. AdAge released an article today that a third of […]
