United Takes To The Sea
Written on August 9, 2008
United Airlines has some spectacular new spots for the Olympic Games. The spots are meant to “capture the spirit of [...] relaxing and rewarding international travel.” Rolled out initially in Chicago, SF, and DC, the internationally-sourced animation coupled with high-profile orchestra music makes for some of the most arresting commerical time we may witness during the Games. The Sea Orchestra spot is especially rich and attention-grabbing. United has done a great job of expressing the awe and wonder of international travel with this campaign and these spots in particular.
Filed in: Advertising, Design, Music, Video.
